Friday, April 20, 2012
China Hand: An Autobiography
http://www.amazon.com/China-Hand-Autobiography-Foundation-Series/dp/081224401X
and an NPR story
http://www.npr.org/2012/04/20/151022708/china-hand-john-paton-davies-place-in-history
Monday, February 13, 2012
SSCI Journals
AUGMENTATIVE AND ALTERNATIVE COMMUNICATION
Quarterly
ISSN: 0743-4618
TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXON, OX14 4RN
COMMUNICATION MONOGRAPHS
Quarterly
ISSN: 0363-7751
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
COMMUNICATION RESEARCH
Bimonthly
ISSN: 0093-6502
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
COMMUNICATION THEORY
Quarterly
ISSN: 1050-3293
BLACKWELL PUBLISHING, 9600 GARSINGTON RD, OXFORD, ENGLAND, OXON, OX4 2ZG
CRITICAL STUDIES IN MEDIA COMMUNICATION
Bimonthly
ISSN: 1529-5036
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
CYBERPSYCHOLOGY & BEHAVIOR
Bimonthly
ISSN: 1094-9313
MARY ANN LIEBERT INC, 140 HUGUENOT STREET, 3RD FL, NEW ROCHELLE, USA, NY, 10801
DISCOURSE & SOCIETY
Bimonthly
ISSN: 0957-9265
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
DISCOURSE STUDIES
Quarterly
ISSN: 1461-4456
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
EUROPEAN JOURNAL OF COMMUNICATION
Quarterly
ISSN: 0267-3231
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
HARVARD INTERNATIONAL JOURNAL OF PRESS-POLITICS
Quarterly
ISSN: 1081-180X
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
HEALTH COMMUNICATION
Quarterly
ISSN: 1041-0236
LAWRENCE ERLBAUM ASSOC INC-TAYLOR & FRANCIS, 325 CHESTNUT STREET, STE 800, PHILADELPHIA, USA, PA, 19106
HUMAN COMMUNICATION RESEARCH
Quarterly
ISSN: 0360-3989
BLACKWELL PUBLISHING, 9600 GARSINGTON RD, OXFORD, ENGLAND, OXON, OX4 2ZG
IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION
Quarterly
ISSN: 0361-1434
IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC, 445 HOES LANE, PISCATAWAY, USA, NJ, 08855
INTERACTION STUDIES
Tri-annual
ISSN: 1572-0373
JOHN BENJAMINS B V PUBL, KLAPROZENWEG 105, PO BOX 36224, AMSTERDAM, NETHERLANDS, 1020 ME
INTERNATIONAL JOURNAL OF ADVERTISING
Quarterly
ISSN: 0265-0487
WORLD ADVERTISING RESEARCH CENTER, FARM RD, HENLEY-ON-THAMES, OXON, ENGLAND, OXFORDSHIRE, RG9 1EJ
INTERNATIONAL JOURNAL OF CONFLICT MANAGEMENT
Quarterly
ISSN: 1044-4068
EMERALD GROUP PUBLISHING LIMITED, HOWARD HOUSE, WAGON LANE, BINGLEY, ENGLAND, W YORKSHIRE, BD16 1WA
INTERNATIONAL JOURNAL OF PUBLIC OPINION RESEARCH
Quarterly
ISSN: 0954-2892
OXFORD UNIV PRESS, GREAT CLARENDON ST, OXFORD, ENGLAND, OX2 6DP
JAVNOST-THE PUBLIC
Quarterly
ISSN: 1318-3222
EUROPEAN INST COMMUNICATION CULTURE, PO BOX 2511, LJUBLJANA, SLOVENIA, 1001
JOURNAL OF ADVERTISING
Quarterly
ISSN: 0091-3367
M E SHARPE INC, 80 BUSINESS PARK DR, ARMONK, USA, NY, 10504
JOURNAL OF ADVERTISING RESEARCH
Quarterly
ISSN: 0021-8499
ADVERTISING RESEARCH FOUNDATION, 432 PARK AVENUE SOUTH, 6TH FLOOR, NEW YORK, USA, NY, 10016
JOURNAL OF APPLIED COMMUNICATION RESEARCH
Quarterly
ISSN: 0090-9882
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Quarterly
ISSN: 0883-8151
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION
Quarterly
ISSN: 1050-6519
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
JOURNAL OF COMMUNICATION
Quarterly
ISSN: 0021-9916
BLACKWELL PUBLISHING, 9600 GARSINGTON RD, OXFORD, ENGLAND, OXON, OX4 2ZG
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION
Quarterly
ISSN: 1083-6101
INT COMMUNICATION ASSOC, 1730 RHODE ISLAND AVENUE, NW, STE 300, WASHINGTON, USA, DC, 20036
JOURNAL OF HEALTH COMMUNICATION
Quarterly
ISSN: 1081-0730
TAYLOR & FRANCIS INC, 325 CHESTNUT ST, SUITE 800, PHILADELPHIA, USA, PA, 19106
JOURNAL OF MEDIA ECONOMICS
Quarterly
ISSN: 0899-7764
LAWRENCE ERLBAUM ASSOC INC-TAYLOR & FRANCIS, 325 CHESTNUT STREET, STE 800, PHILADELPHIA, USA, PA, 19106
JOURNAL OF SOCIAL AND PERSONAL RELATIONSHIPS
Bimonthly
ISSN: 0265-4075
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
JOURNALISM & MASS COMMUNICATION QUARTERLY
Quarterly
ISSN: 1077-6990
ASSOC EDUC JOURNALISM MASS COMMUNICATION, UNIV SOUTH CAROLINA COLLEGE OF JOURNALISM, COLUMBIA, USA, SC, 29208
LANGUAGE & COMMUNICATION
Quarterly
ISSN: 0271-5309
PERGAMON-ELSEVIER SCIENCE LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD, ENGLAND, OX5 1GB
MANAGEMENT COMMUNICATION QUARTERLY
Quarterly
ISSN: 0893-3189
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
MEDIA CULTURE & SOCIETY
Bimonthly
ISSN: 0163-4437
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
MEDIA PSYCHOLOGY
Quarterly
ISSN: 1521-3269
LAWRENCE ERLBAUM ASSOC INC-TAYLOR & FRANCIS, 325 CHESTNUT STREET, STE 800, PHILADELPHIA, USA, PA, 19106
NARRATIVE INQUIRY
Semiannual
ISSN: 1387-6740
JOHN BENJAMINS B V PUBL, KLAPROZENWEG 105, PO BOX 36224, AMSTERDAM, NETHERLANDS, 1020 ME
NEW MEDIA & SOCIETY
Quarterly
ISSN: 1461-4448
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
POLITICAL COMMUNICATION
Quarterly
ISSN: 1058-4609
TAYLOR & FRANCIS INC, 325 CHESTNUT ST, SUITE 800, PHILADELPHIA, USA, PA, 19106
PUBLIC CULTURE
Tri-annual
ISSN: 0899-2363
DUKE UNIV PRESS, 905 W MAIN ST, STE 18-B, DURHAM, USA, NC, 27701
PUBLIC OPINION QUARTERLY
Quarterly
ISSN: 0033-362X
OXFORD UNIV PRESS, GREAT CLARENDON ST, OXFORD, ENGLAND, OX2 6DP
PUBLIC RELATIONS REVIEW
Bimonthly
ISSN: 0363-8111
ELSEVIER SCIENCE INC, 360 PARK AVE SOUTH, NEW YORK, USA, NY, 10010-1710
PUBLIC UNDERSTANDING OF SCIENCE
Quarterly
ISSN: 0963-6625
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
QUARTERLY JOURNAL OF SPEECH
Quarterly
ISSN: 0033-5630
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
RESEARCH ON LANGUAGE AND SOCIAL INTERACTION
Quarterly
ISSN: 0835-1813
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
SCIENCE COMMUNICATION
Quarterly
ISSN: 1075-5470
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
TECHNICAL COMMUNICATION
Quarterly
ISSN: 0049-3155
SOC TECHNICAL COMMUNICATION, 901 NORTH STUART ST, STE 904, ARLINGTON, USA, VA, 22203
TELECOMMUNICATIONS POLICY
Monthly
ISSN: 0308-5961
ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD, ENGLAND, OXON, OX5 1GB
TEXT & TALK
Bimonthly
ISSN: 1860-7330
MOUTON DE GRUYTER, GENTHINER STRASSE 13, BERLIN, GERMANY, 10785
TRANSLATOR
Semiannual
ISSN: 1355-6509
ST JEROME PUBLISHING, 2 MAPLE ROAD, WEST, BROOKLANDS, MANCHESTER, ENGLAND, M23 9HH
WRITTEN COMMUNICATION
Quarterly
ISSN: 0741-0883
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
Quarterly
ISSN: 0743-4618
TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXON, OX14 4RN
COMMUNICATION MONOGRAPHS
Quarterly
ISSN: 0363-7751
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
COMMUNICATION RESEARCH
Bimonthly
ISSN: 0093-6502
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
COMMUNICATION THEORY
Quarterly
ISSN: 1050-3293
BLACKWELL PUBLISHING, 9600 GARSINGTON RD, OXFORD, ENGLAND, OXON, OX4 2ZG
CRITICAL STUDIES IN MEDIA COMMUNICATION
Bimonthly
ISSN: 1529-5036
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
CYBERPSYCHOLOGY & BEHAVIOR
Bimonthly
ISSN: 1094-9313
MARY ANN LIEBERT INC, 140 HUGUENOT STREET, 3RD FL, NEW ROCHELLE, USA, NY, 10801
DISCOURSE & SOCIETY
Bimonthly
ISSN: 0957-9265
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
DISCOURSE STUDIES
Quarterly
ISSN: 1461-4456
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
EUROPEAN JOURNAL OF COMMUNICATION
Quarterly
ISSN: 0267-3231
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
HARVARD INTERNATIONAL JOURNAL OF PRESS-POLITICS
Quarterly
ISSN: 1081-180X
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
HEALTH COMMUNICATION
Quarterly
ISSN: 1041-0236
LAWRENCE ERLBAUM ASSOC INC-TAYLOR & FRANCIS, 325 CHESTNUT STREET, STE 800, PHILADELPHIA, USA, PA, 19106
HUMAN COMMUNICATION RESEARCH
Quarterly
ISSN: 0360-3989
BLACKWELL PUBLISHING, 9600 GARSINGTON RD, OXFORD, ENGLAND, OXON, OX4 2ZG
IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION
Quarterly
ISSN: 0361-1434
IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC, 445 HOES LANE, PISCATAWAY, USA, NJ, 08855
INTERACTION STUDIES
Tri-annual
ISSN: 1572-0373
JOHN BENJAMINS B V PUBL, KLAPROZENWEG 105, PO BOX 36224, AMSTERDAM, NETHERLANDS, 1020 ME
INTERNATIONAL JOURNAL OF ADVERTISING
Quarterly
ISSN: 0265-0487
WORLD ADVERTISING RESEARCH CENTER, FARM RD, HENLEY-ON-THAMES, OXON, ENGLAND, OXFORDSHIRE, RG9 1EJ
INTERNATIONAL JOURNAL OF CONFLICT MANAGEMENT
Quarterly
ISSN: 1044-4068
EMERALD GROUP PUBLISHING LIMITED, HOWARD HOUSE, WAGON LANE, BINGLEY, ENGLAND, W YORKSHIRE, BD16 1WA
INTERNATIONAL JOURNAL OF PUBLIC OPINION RESEARCH
Quarterly
ISSN: 0954-2892
OXFORD UNIV PRESS, GREAT CLARENDON ST, OXFORD, ENGLAND, OX2 6DP
JAVNOST-THE PUBLIC
Quarterly
ISSN: 1318-3222
EUROPEAN INST COMMUNICATION CULTURE, PO BOX 2511, LJUBLJANA, SLOVENIA, 1001
JOURNAL OF ADVERTISING
Quarterly
ISSN: 0091-3367
M E SHARPE INC, 80 BUSINESS PARK DR, ARMONK, USA, NY, 10504
JOURNAL OF ADVERTISING RESEARCH
Quarterly
ISSN: 0021-8499
ADVERTISING RESEARCH FOUNDATION, 432 PARK AVENUE SOUTH, 6TH FLOOR, NEW YORK, USA, NY, 10016
JOURNAL OF APPLIED COMMUNICATION RESEARCH
Quarterly
ISSN: 0090-9882
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Quarterly
ISSN: 0883-8151
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION
Quarterly
ISSN: 1050-6519
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
JOURNAL OF COMMUNICATION
Quarterly
ISSN: 0021-9916
BLACKWELL PUBLISHING, 9600 GARSINGTON RD, OXFORD, ENGLAND, OXON, OX4 2ZG
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION
Quarterly
ISSN: 1083-6101
INT COMMUNICATION ASSOC, 1730 RHODE ISLAND AVENUE, NW, STE 300, WASHINGTON, USA, DC, 20036
JOURNAL OF HEALTH COMMUNICATION
Quarterly
ISSN: 1081-0730
TAYLOR & FRANCIS INC, 325 CHESTNUT ST, SUITE 800, PHILADELPHIA, USA, PA, 19106
JOURNAL OF MEDIA ECONOMICS
Quarterly
ISSN: 0899-7764
LAWRENCE ERLBAUM ASSOC INC-TAYLOR & FRANCIS, 325 CHESTNUT STREET, STE 800, PHILADELPHIA, USA, PA, 19106
JOURNAL OF SOCIAL AND PERSONAL RELATIONSHIPS
Bimonthly
ISSN: 0265-4075
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
JOURNALISM & MASS COMMUNICATION QUARTERLY
Quarterly
ISSN: 1077-6990
ASSOC EDUC JOURNALISM MASS COMMUNICATION, UNIV SOUTH CAROLINA COLLEGE OF JOURNALISM, COLUMBIA, USA, SC, 29208
LANGUAGE & COMMUNICATION
Quarterly
ISSN: 0271-5309
PERGAMON-ELSEVIER SCIENCE LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD, ENGLAND, OX5 1GB
MANAGEMENT COMMUNICATION QUARTERLY
Quarterly
ISSN: 0893-3189
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
MEDIA CULTURE & SOCIETY
Bimonthly
ISSN: 0163-4437
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
MEDIA PSYCHOLOGY
Quarterly
ISSN: 1521-3269
LAWRENCE ERLBAUM ASSOC INC-TAYLOR & FRANCIS, 325 CHESTNUT STREET, STE 800, PHILADELPHIA, USA, PA, 19106
NARRATIVE INQUIRY
Semiannual
ISSN: 1387-6740
JOHN BENJAMINS B V PUBL, KLAPROZENWEG 105, PO BOX 36224, AMSTERDAM, NETHERLANDS, 1020 ME
NEW MEDIA & SOCIETY
Quarterly
ISSN: 1461-4448
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
POLITICAL COMMUNICATION
Quarterly
ISSN: 1058-4609
TAYLOR & FRANCIS INC, 325 CHESTNUT ST, SUITE 800, PHILADELPHIA, USA, PA, 19106
PUBLIC CULTURE
Tri-annual
ISSN: 0899-2363
DUKE UNIV PRESS, 905 W MAIN ST, STE 18-B, DURHAM, USA, NC, 27701
PUBLIC OPINION QUARTERLY
Quarterly
ISSN: 0033-362X
OXFORD UNIV PRESS, GREAT CLARENDON ST, OXFORD, ENGLAND, OX2 6DP
PUBLIC RELATIONS REVIEW
Bimonthly
ISSN: 0363-8111
ELSEVIER SCIENCE INC, 360 PARK AVE SOUTH, NEW YORK, USA, NY, 10010-1710
PUBLIC UNDERSTANDING OF SCIENCE
Quarterly
ISSN: 0963-6625
SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON, ENGLAND, EC1Y 1SP
QUARTERLY JOURNAL OF SPEECH
Quarterly
ISSN: 0033-5630
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
RESEARCH ON LANGUAGE AND SOCIAL INTERACTION
Quarterly
ISSN: 0835-1813
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON, ENGLAND, OXFORDSHIRE, OX14 4RN
SCIENCE COMMUNICATION
Quarterly
ISSN: 1075-5470
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
TECHNICAL COMMUNICATION
Quarterly
ISSN: 0049-3155
SOC TECHNICAL COMMUNICATION, 901 NORTH STUART ST, STE 904, ARLINGTON, USA, VA, 22203
TELECOMMUNICATIONS POLICY
Monthly
ISSN: 0308-5961
ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD, ENGLAND, OXON, OX5 1GB
TEXT & TALK
Bimonthly
ISSN: 1860-7330
MOUTON DE GRUYTER, GENTHINER STRASSE 13, BERLIN, GERMANY, 10785
TRANSLATOR
Semiannual
ISSN: 1355-6509
ST JEROME PUBLISHING, 2 MAPLE ROAD, WEST, BROOKLANDS, MANCHESTER, ENGLAND, M23 9HH
WRITTEN COMMUNICATION
Quarterly
ISSN: 0741-0883
SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, USA, CA, 91320
Monday, June 27, 2011
Zipping and Zapping - An Old Concept but Still Somewhat Valid
Zapping
Only a few years ago, the major concern of television advertisers was to inhibit viewer from leaving the room during the commercials. Now there is a much more serious problem- commercials can get zapped without leaving the room. A viewer can turn off the sound or change channels with a remote control tuner (zapping) or run fast-forward on a prerecorede program (zapping). Households with remote controls for their TV sets zap ads 60 percent more than do those without remotes - and such remotes are not win more than 50 percent of all U.S. TV homes, and there are more of them every day.
Zipping
A study found that consumers playing back prerecorded programs on their videocassette recorders tend to zip through ads over 60 percent of the time. Another study looking at consumers zipping through videotaped and ads also found that while most consumers zipping through ads whipped through all ads in discriminately, trying to avoid all of them, zipping rates were lowest for the first commercial in the first pod and highest for the commercials in the last pod. So while it appears far more difficult to fight zipping than zapping, early pod placement might offer some hope. Other advertisers combat zipping by developing commercials that use visual elements (such as brand logos or package shots) that will be visible even if the viewer is fast-forwarding through the ad. Patricia Stout and Bendicta Burda found that such a "brand dominance" strategy does appear to inhibit the reducing effects of zipping on attitude toward the ad, brand beliefs, and purchase intentions.
- Batra, R., Myers, J., & Aaker, D. (2006). Advertising Management, Pearson. pp. 237-238.
Only a few years ago, the major concern of television advertisers was to inhibit viewer from leaving the room during the commercials. Now there is a much more serious problem- commercials can get zapped without leaving the room. A viewer can turn off the sound or change channels with a remote control tuner (zapping) or run fast-forward on a prerecorede program (zapping). Households with remote controls for their TV sets zap ads 60 percent more than do those without remotes - and such remotes are not win more than 50 percent of all U.S. TV homes, and there are more of them every day.
Zipping
A study found that consumers playing back prerecorded programs on their videocassette recorders tend to zip through ads over 60 percent of the time. Another study looking at consumers zipping through videotaped and ads also found that while most consumers zipping through ads whipped through all ads in discriminately, trying to avoid all of them, zipping rates were lowest for the first commercial in the first pod and highest for the commercials in the last pod. So while it appears far more difficult to fight zipping than zapping, early pod placement might offer some hope. Other advertisers combat zipping by developing commercials that use visual elements (such as brand logos or package shots) that will be visible even if the viewer is fast-forwarding through the ad. Patricia Stout and Bendicta Burda found that such a "brand dominance" strategy does appear to inhibit the reducing effects of zipping on attitude toward the ad, brand beliefs, and purchase intentions.
- Batra, R., Myers, J., & Aaker, D. (2006). Advertising Management, Pearson. pp. 237-238.
Wednesday, November 24, 2010
Wednesday, March 10, 2010
Samir Husni “Mr. Magazine”
http://www.hereandnow.org/2010/03/rundown-310-2/
For years, Samir Husni has been collected the first editions of new magazines. He says he can go to a newstand, look at the magazines for sale, and figure out who’s living nearby and what they’re interested in. He’s now a professor at the University of Mississippi’s School of Journalism; he’s also director of the school’s Magazine Innovation Center. We speak with “Mr. Magazine” about which magazines are dying and which are thriving.
http://www.mrmagazine.com/
For years, Samir Husni has been collected the first editions of new magazines. He says he can go to a newstand, look at the magazines for sale, and figure out who’s living nearby and what they’re interested in. He’s now a professor at the University of Mississippi’s School of Journalism; he’s also director of the school’s Magazine Innovation Center. We speak with “Mr. Magazine” about which magazines are dying and which are thriving.
http://www.mrmagazine.com/
Monday, March 01, 2010
Book World: Review of Get Me Out by Randi Hutter Epstein
GET ME OUT
A History of Childbirth From the Garden of Eden to the Sperm Bank
By Randi Hutter Epstein
Norton. 302 pp. $24.95
Washington Post book review
http://www.washingtonpost.com/wp-dyn/content/article/2010/01/15/AR2010011501391.html
Seven hundred years ago a Spanish doctor named Arnold of Villanova wanted to make a baby. He put semen in a womb-shaped vase and waited. The result was disappointing. We can shake our head at the naiveté of believing sperm contains teeny-tiny human beings just needing the proper place to grow. But physician and medical journalist Randi Hutter Epstein is here to tell us in "Get Me Out," her engrossing survey of the history of childbirth, that even with all of today's whiz-bang technology, "We are still in the dark about so many things that go into making babies."
Writing that pregnancy has always been "a wonderful blend of custom and science," Epstein takes us on a delightful romp through past guides that are filled with a whole lot of do-this-but-avoid-that advice. "You've got to be kidding me" will be the reaction to most of it. For instance, on the recommendation of one folk healer, 16th-century French queen Catherine de Medici drank mare's urine and soaked in cow manure in order to get pregnant.
The history of childbirth is filled with grief as well as joy, and not all the stories amuse. I shuddered at the descriptions of medieval C-sections, American slaves used as gynecological guinea pigs and the horrific effects of synthetic estrogen given to pregnant women in high doses from the late 1930s to the early '70s. Later, the author raises questions about the moral, legal and medical consequences of the growing -- and little-regulated -- fertility industry. The description of doctors watching over frozen, sperm-filled vials echoes, however faintly, the story of Arnold of Villanova and his vase. Childbirth has come a very long way since that experiment, but perhaps not as far as we would like to think.
A History of Childbirth From the Garden of Eden to the Sperm Bank
By Randi Hutter Epstein
Norton. 302 pp. $24.95
Washington Post book review
http://www.washingtonpost.com/wp-dyn/content/article/2010/01/15/AR2010011501391.html
Seven hundred years ago a Spanish doctor named Arnold of Villanova wanted to make a baby. He put semen in a womb-shaped vase and waited. The result was disappointing. We can shake our head at the naiveté of believing sperm contains teeny-tiny human beings just needing the proper place to grow. But physician and medical journalist Randi Hutter Epstein is here to tell us in "Get Me Out," her engrossing survey of the history of childbirth, that even with all of today's whiz-bang technology, "We are still in the dark about so many things that go into making babies."
Writing that pregnancy has always been "a wonderful blend of custom and science," Epstein takes us on a delightful romp through past guides that are filled with a whole lot of do-this-but-avoid-that advice. "You've got to be kidding me" will be the reaction to most of it. For instance, on the recommendation of one folk healer, 16th-century French queen Catherine de Medici drank mare's urine and soaked in cow manure in order to get pregnant.
The history of childbirth is filled with grief as well as joy, and not all the stories amuse. I shuddered at the descriptions of medieval C-sections, American slaves used as gynecological guinea pigs and the horrific effects of synthetic estrogen given to pregnant women in high doses from the late 1930s to the early '70s. Later, the author raises questions about the moral, legal and medical consequences of the growing -- and little-regulated -- fertility industry. The description of doctors watching over frozen, sperm-filled vials echoes, however faintly, the story of Arnold of Villanova and his vase. Childbirth has come a very long way since that experiment, but perhaps not as far as we would like to think.
Friday, February 26, 2010
Tuesday, February 23, 2010
IAMCR (International Association for Media and Communication Research)
http://iamcr.org/
Announcement for the upcoming conference in July.
Preparations continue for IAMCR's 2010 Conference to be held in Braga, Portugal, from 18-22 July 2010.
The deadline for submitting abstracts has passed. Two thousand abstracts were submitted and the review process is now taking place. Announcement of acceptances will be made on March 15 and full papers are due on April 30.
Registration is now open on the conference website. Please note, there are three registration phases. Register before 30 April to qualify for a €150 discount or before 25 June to qualify for a discount of €50.
If you are a facebook user and will be attending the conference, you might want to join the conference page.
Announcement for the upcoming conference in July.
Preparations continue for IAMCR's 2010 Conference to be held in Braga, Portugal, from 18-22 July 2010.
The deadline for submitting abstracts has passed. Two thousand abstracts were submitted and the review process is now taking place. Announcement of acceptances will be made on March 15 and full papers are due on April 30.
Registration is now open on the conference website. Please note, there are three registration phases. Register before 30 April to qualify for a €150 discount or before 25 June to qualify for a discount of €50.
If you are a facebook user and will be attending the conference, you might want to join the conference page.
Saturday, February 20, 2010
Alexander Haig - a former secretary of state
http://www.nytimes.com/2010/02/21/us/politics/21haig.html?hp
Alexander M. Haig Jr. Dies at 85, Commanding White House Aide
Henry A. Kissinger, his mentor and master in the Nixon White House, also said the nation owed Mr. Haig its gratitude for steering the ship of state through dangerous waters in the final days of the Nixon era. “By sheer willpower, dedication and self-discipline, he held the government together,” Mr. Kissinger wrote in the memoir “Years of Upheaval.”
“There were three others ahead of Mr. Haig in the constitutional succession.”
Serving the Nixon White House from 1969 to 1974, Mr. Haig went from colonel to four-star general without holding a major battlefield command, an extraordinary rise with few if any precedents in American military history.
Mr. Haig never lost his will. But he frequently lost his composure as Mr. Reagan’s secretary of state. As a consequence, he lost both his job and his standing in the American government.
Mr. Nixon had privately suggested to the Reagan transition team that Mr. Haig would make a great secretary of state. Upon his appointment, Mr. Haig declared himself “the vicar of foreign policy” — in the Roman Catholic Church, to which he belonged, the pope is the “vicar of Christ” — but he soon became an apostate in the new administration.
He alienated his affable commander in chief and the vice president George H. W. Bush, whose national security aide, Donald P. Gregg, described Mr. Haig as “a cobra among garter snakes.”
Mr. Haig served for 17 months before Mr. Reagan dismissed him with a one-page letter on June 24, 1982.
Those months were marked by a largely covert paramilitary campaign against Central American leftists, a heightening of nuclear tensions with the Soviet Union, and dismay among American allies about the lurching course of American foreign policy.
Alexander M. Haig Jr. Dies at 85, Commanding White House Aide
Henry A. Kissinger, his mentor and master in the Nixon White House, also said the nation owed Mr. Haig its gratitude for steering the ship of state through dangerous waters in the final days of the Nixon era. “By sheer willpower, dedication and self-discipline, he held the government together,” Mr. Kissinger wrote in the memoir “Years of Upheaval.”
“There were three others ahead of Mr. Haig in the constitutional succession.”
Serving the Nixon White House from 1969 to 1974, Mr. Haig went from colonel to four-star general without holding a major battlefield command, an extraordinary rise with few if any precedents in American military history.
Mr. Haig never lost his will. But he frequently lost his composure as Mr. Reagan’s secretary of state. As a consequence, he lost both his job and his standing in the American government.
Mr. Nixon had privately suggested to the Reagan transition team that Mr. Haig would make a great secretary of state. Upon his appointment, Mr. Haig declared himself “the vicar of foreign policy” — in the Roman Catholic Church, to which he belonged, the pope is the “vicar of Christ” — but he soon became an apostate in the new administration.
He alienated his affable commander in chief and the vice president George H. W. Bush, whose national security aide, Donald P. Gregg, described Mr. Haig as “a cobra among garter snakes.”
Mr. Haig served for 17 months before Mr. Reagan dismissed him with a one-page letter on June 24, 1982.
Those months were marked by a largely covert paramilitary campaign against Central American leftists, a heightening of nuclear tensions with the Soviet Union, and dismay among American allies about the lurching course of American foreign policy.
Friday, February 19, 2010
Advanced TV News Feb. 19, 2010
popping sound
You can always scale back
How to become a TV news reporter
The Television Storyteller: A Guide for TV Journalists
Regular Price: $25.95
http://www.johnmcquiston.com/dvd.html
A Reporter's Guide to the Art of Television Storytelling
You can always scale back
How to become a TV news reporter
The Television Storyteller: A Guide for TV Journalists
Regular Price: $25.95
http://www.johnmcquiston.com/dvd.html
A Reporter's Guide to the Art of Television Storytelling
Monday, February 15, 2010
Possible Programs
Radio
Talk of Hope - Daily magazine show
This Week at Holland - Weekly news magazine
Interview - Audio cast of "Interview," a TV program.
TV
Interview - talk with guest speakers and other people of certain interesting subjects
History of Journalism
Theory of Broadcasting
New Media and Society
Talk of Hope - Daily magazine show
This Week at Holland - Weekly news magazine
Interview - Audio cast of "Interview," a TV program.
TV
Interview - talk with guest speakers and other people of certain interesting subjects
History of Journalism
Theory of Broadcasting
New Media and Society
Friday, February 12, 2010
Camera Audio - Bob and Angela Feb 12
http://www.lynda.com/ annual subscription $375
Multi Box (Full Feed) - getting sound from console
I am in focus
Then I look like a smear
Auto iris, focus, and audio are always undependable
Many times you get sounds that are very bushily
On board mic
On camera mic
rustling sound
people are shifting around
A microphone doesn't have a brain
lavalier mic
Shotgun mic - when you're far away from the subject but still getting sound
You have to have always carry a set of headphones and white clothes for white balance
16 bit - 2 channel audio FCP expects
12 bit - allows you four simultaneous channel, less fidelity
Put it in record mode and record your voice
I would punch the guy in the face - Bob referring to a guy in the video
Tool - Voice Over
It will start giving me 5 second outcues like beep beep beep
It does not run over because you have set in and out
You have to create another folder for your different project
microphone pick-up patterns
Multi Box (Full Feed) - getting sound from console
I am in focus
Then I look like a smear
Auto iris, focus, and audio are always undependable
Many times you get sounds that are very bushily
On board mic
On camera mic
rustling sound
people are shifting around
A microphone doesn't have a brain
lavalier mic
Shotgun mic - when you're far away from the subject but still getting sound
You have to have always carry a set of headphones and white clothes for white balance
16 bit - 2 channel audio FCP expects
12 bit - allows you four simultaneous channel, less fidelity
Put it in record mode and record your voice
I would punch the guy in the face - Bob referring to a guy in the video
Tool - Voice Over
It will start giving me 5 second outcues like beep beep beep
It does not run over because you have set in and out
You have to create another folder for your different project
microphone pick-up patterns
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